Strategic professional with over 13 years of experience driving business impact, delivering intuitive, scalable, user-centered designs while fostering collaboration, enabling teams to achieve high performance. Dedicated to prioritizing final product quality and effectiveness of workflows, building systems and processes to align UX with product, engineering, and business goals. Meticulous in translating research insights into actionable design solutions, enhancing engagement and usability. Critical thinker and problem solver to identify pain points and gaps, streamline processes, and create resolutions to meet user and business needs. Advocate for accessible and culturally inclusive user experiences through research and design.
MY SKILLS
UX
UI
UX RESEARCH
CORE COMPETENCIES
Problem Solving
DesignOps
Cross-Functional Team Collaboration
Time Management
Project Management
Inclusive Design & Accessibility Compliance
Languages
English and Spanish.
TECHNICAL SKILLS
User Experience Interaction (UX)
Requirements gathering, concept ideation, design strategy, information architecture, task flows, user flows, low & high-fidelity wireframes, interaction patterns, prototyping (low & high-fidelity), and designing/redesigning native mobile apps, web apps, and enterprise platforms.
User Experience Interface (UI)
Visual design, typography, color theory, layout design, interactive components, style guides, and design systems. Proficient in creating pixel-perfect UI, ensuring accessibility compliance, and designing responsive web and mobile interfaces.
UX Research (UXR) & Execution
Benchmarking, heuristic & competitive analysis, research plans, stakeholder & user interviews, business analysis, product audits, journey mapping, personas, ethnographic research, and defining HMW statements. Experienced in usability testing, A/B testing, heuristic evaluation, user feedback synthesis, and research reporting to refine designs based on data-driven insights.
Testing Methodologies
Heuristic Evaluation, Usability Testing, A/B Testing, User Feedback Synthesis
Design tools
Figma, Sketch, Axure, InVision, Adobe XD, Illustrator, Photoshop, InDesign
Methodologies
Design Thinking, User-Centered Design, Agile.
Frameworks
Google Material Design, Bootstrap.
HOW I WORK
QUEST DIAGNOSTICS, Remote
Senior UX Designer, Contract, Project Lab HQ
2025 - Present
Work on self-service portal to streamline interactions between hospitals, healthcare systems, and Quest Diagnostics. Lead UX interaction design across the platform, focusing on simplifying complex workflows and enabling customers to manage accounts and lab tests independently.
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Improved task success rates and reduced support tickets through delivering user-centered solutions using Figma, including usability testing and design system integration.
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Streamlined workflows, simplified interactions, and enhanced user experience by conducting heuristic evaluations to identify usability gaps, collaborating with diverse teams to validate and implement design solutions, and ensuring a more intuitive self-service portal that empowers hospital and healthcare system clients to manage accounts and lab tests independently.
COX AUTOMOTIVE, Atlanta, GA, USA, Hybrid
Lead UX Architect, Full-time
2021 - 2025
Directed UX strategy for $500M Recon E2E business, scaling to $1B target. Managed UX team and cross-functional collaboration with business, product, and engineering. Implemented UX Requirements and DesignOps frameworks adopted enterprise-wide. Mentored 6 designers to higher-level positions. Subject Matter Expert for UX documentation standards and process optimization.
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Facilitated transformation of process from $500M business to projected $1B business year end 2025 by leading UX team and developing comprehensive user experience strategy for Recon End-to-End (E2E) process, collaborating with business, product, and engineering partners. Project is ongoing, and no exact results are known.
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Enhanced usability, reduced errors in vehicle handling workflows, and decreased check-in time 25% after launch through redesigning essential body shop technicians’ tools, Secure application, conducting user research, redefining flows, collaborating with teams, streamlining documentation and tracking processes, and improving user experience at locations worldwide.
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Enriched cross-functional team collaboration by designing and implementing structured UX processes.
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Won 2023 Hackathon - Best in Show Project Award for analyzing impact of electric vehicles (EVs) in market and proposing strategic solutions to integrate into Manheim’s end-to-end Recon process, identifying areas for updating and addressing inefficiencies causing operational delays and increasing costs.
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Honored as 2023 CAPG Town Hall Winner in Learning and Development category for demonstrating continuous growth, strong commitment to fostering team learning culture, and proactive approach to expanding UX knowledge; subsequently recognized for skills, dedication, and technical expertise with transition from contractor to Full-Time Lead UX Architect.
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Selected by leadership to lead mentorship efforts to 1 senior and 5 junior UX designers, providing guidance based on individual strengths and development areas, resulting in all mentees earning promotions—junior designers advanced to mid-level or senior roles, and senior UX designer was promoted to Lead UX Researcher.
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Identified missing documentation for reviews and planning, developing, and implementing UX requirements documentation framework, which is now adopted across all Cox Automotive UX release trains.
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Increased team efficiency and accountability through designing and launching DesignOps framework to optimize project intake, role, task alignment, problem definition, goal setting, and success metrics tracking.
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Encouraged open collaboration through design sprints, workshops, and cross-functional discussions, optimizing processes and integrating innovative technologies.
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Advocated for UX best practices by educating stakeholders on design thinking, user research, and interaction design to align UX efforts with business objectives.
Senior Product Designer,
Contract, Remote (4 months) 2021
Oversaw UX/UI design across all Recon applications to cohesive, user-centered experiences and seamless workflows. Partnered with cross-functional teams to deliver nationwide rollout. Championed inclusive design through bilingual user research, deepening user empathy, and shaping product decisions to better serve diverse user base.
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Met previously underserved majority user demographic and established company 1st through conducting user interviews and usability tests in English and Spanish, identifying key usability barriers and cultural insights, fostering more inclusive design environment, enhancing user empathy across teams, and increasing product decisions and alignment.
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Eliminated paper-based workflows, streamlined tracking, and sped up vehicle turnarounds, and increased daily repair capacity by leading complete UX process for Repair Tracker app for Manheim Body Shops, managing reconditioning work orders in digital solution, conducted interviews, testing, and data analysis to identify pain points, information needs, and inefficiencies in tracking.
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Promoted with full-time offer to Lead UX Architect after 4 months for strong impact and leadership.
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Executed and rolled out apps on time across all Manheim auctions in US to successfully release with improved operational efficiencies, boosting revenues, saving technician time, and receiving strong technician satisfaction, generating increased demand for smartphone compatibility.
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Delivered impactful design solutions on time and fostered alignment and momentum across different time zones and departments by guiding UX initiatives across teams with clear communication to product managers, developers, and stakeholders through regular virtual meetings, design reviews, and using collaborative tools.
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Translated customer needs into user-centered product designs, guiding them through each stage of design and development process to bring ideas to life.
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Created user flows, wireframes (lo-fi & hi-fi), prototypes, and interactive UI components to enhance usability and efficiency.
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Collaborated closely with UX research team to conduct user interviews, affinity diagrams, empathy mapping, personas, and user stories to inform design decisions.
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Partnered with cross-functional teams to validate designs through usability testing, ensuring optimal user experience and accessibility.
GENERAL MOTORS - PEOPLE TECH GROUP, Warren, MI, USA
Lead Product Designer (RTOS Team)
2020 - 2021
Drove UX/UI design for GM vehicles, all applications, and software for 2023 and 2024. Conducted design audits on every screen. Led rework process for UX/UI gaps and collaborated with designers and developers to ensure final approval. Mentored design teams on interaction and usability standards. SME for system-wide design consistency and user-centered best practices.
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Decreased implementation errors, accelerated QA cycles, improved design consistency, and enhanced cross-team alignment by developing In-depth Analysis framework and detailed documentation to track every screen across vehicle applications and identify discrepancies between wireframes, final UI, and development.
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Earned recognition as part of General Motors’ award-winning User Experience team for the 2021 Cadillac Escalade and 2023 GMC Hummer, honored by Wards Auto for 10 Best User Experiences, leading UX design to support premium, luxury-aligned digital experience, and contributing to vehicle’s bold aesthetic and engaging user interface.
Product Designer
2019 – 2020
Oversaw UX design for Settings application in 2022 - 2024 GM vehicles. Drove user-centered design to ensure seamless, intuitive in-vehicle experiences and collaborated cross-functionally to align design with engineering and product standards.
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Improved traffic flow, reduced collisions, and enhanced driver experience through leading UX design for Vehicle-to-Everything (V2X) communication protocol to provide drivers with critical safety and non-safety information beyond onboard sensor reach, enabling real-time vehicle-to-vehicle and vehicle-to-infrastructure communication.
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Integrated Google Settings into GM Infotainment Systems, enhancing user experience and connectivity.
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Redesigned Ambient Lighting UI/UX for 2023+ GM vehicles, enhanced visual appeal, usability, and driver control by delivering intuitive interface supporting 26 customizable color swatches and brightness settings through Vehicle Settings app, with safe interaction constraints.
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Acknowledged as part of winning team for 2021 Wards Auto Award, which recognized 2021 Cadillac Escalade as 1 of 10 Best User Experiences, leading UX design for vehicle settings application, helping deliver premium digital experience aligned with luxury brand standards.
XML Lead & UX Designer
2017 – 2019
Led XML implementation and QA for 2018–2021 GM vehicles. Designed and maintained GM iconography system for 2020 - 2022 vehicles, ensuring visual consistency and clarity. Collaborated cross-functionally to align design specifications with development and QA processes, driving high-quality delivery across vehicle applications.
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Recognized as part of award-winning User Experience team for 2020 Wards Auto Award - 10 Best User Experiences for Chevy Trailblazer in partnership with General Motors, contributing to in-vehicle experience, leading implementation for key applications, ensuring seamless functionality, and user-centered design across digital interface.
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Earned recognition as part of award-winning User Experience team for 2019 Wards Auto Award - 10 Best User Experiences for Chevrolet Blazer in partnership with General Motors, contributing to in-vehicle experience, leading implementation for key applications, ensuring intuitive interaction and consistent user engagement across critical vehicle interfaces.
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Accredited as part of award-winning User Experience team for 2018 Wards Auto Award - 10 Best User Experiences for Cadillac CT6 in partnership with General Motors, leading UX implementation for key applications, contributing to premium driver-focused digital experience aligned with Cadillac’s innovation and luxury standards.
START MY LEASE ™, Remote
Lead Product Designer
JUN 2020 – FEB 2021
(Part-time)
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Conduct bench marketing, SWOT analysis, and problem discovery, to understand Start My Lease ™ needs, gains, and pain points and recommend a solution plan to transform it into a quality business.
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Responsible for the creation of the logo and visual design supports.
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Creation of the digital platform functional requirements.
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Leader of the UX and UI design of the website.
RCC WEB MEDIA AGENCY, Troy, MI, USA
UX/UI & Front-end Developer
JAN 2017 – AUG 2017
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Responsible for UX/ UI and front-end development of websites, landing pages, and email marketing.
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Create advertising, branding, institutional supports, and packaging.
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Interact with customers translating their needs into technical requirements for new projects.
PATRICIA E.U FOUNDATION – BLESSED MANTLE FOUNDATION, Miami, FL, USA
Creative Director
MAR 2016 – JAN 2017
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Art management and supervision in the final print.
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Generate project presentations to the public, sponsors, and staff.
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Redesign of the brand to improve its positioning and recognition.
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Created promotional support and institutional stationery.
AQUATTRO, Quito, Ecuador
Product Designer
NOV 2014 – MAR 2016
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Interaction with customers understanding their pain points and needs, 25% of work effort. End customers were the government of Ecuador, education, newspapers, public health, agency for refugees, large companies, laboratories, the catholic church, and non-profit organizations.
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Design of websites, logos, identity manuals, corporate stationery, posters, packaging, books, magazines, catalogs, newspapers, illustrations, brochures, flyers, banners, business cards, invitations, computer graphics, interfaces, and billboards.
RADIOCUBA, RADIO AND TELECOMMUNICATIONS COMPANY OF CUBA, Havana, Cuba
Graphic Designer
SEPT 2012 - OCT 2014
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Created supports for internal and external company communication.
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Generated graphics and content for use on the web and print applications.
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Produced photographic images for website promotional use.
EDUCATION
CERTIFICATION
MAY 2022 – JUN 2022
LUMA INSTITUD
Human-Centered Design
CERTIFICATION
FEB 2019 – JUN 2019
SPRINGBOARD
UX Design
BACHELOR OF ARTS (BA)
SEPT 2007 – JULY 2012
SUPERIOR INSTITUTE OF DESIGN IN CUBA (ISDI)
Visual Design
VOCATIONAL AND TECHNICAL EDUCATION
SEPT 2004 - MAY 2007
POLYTECHNIC INSTITUTE FERNANDO AGUADO Y RICO
Technical Computing, Specialization in Digital Design -
OTHER CERTIFICATIONS
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Problem-Solving Techniques - LinkedIn, Issued Sep 2023
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EDGE Management (Engaging Development that Generates Excellence), Cox Automotive Inc., Jun 2023
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Human-Centered Design - LUMA Institute, Jul 2022
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Human-Centered Leadership - LinkedIn, Apr 2022
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Mastering Self-Leadership - LinkedIn, Apr 2022
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Humble Leadership: The Power of Relationships, Openness, and Trust - LinkedIn, Jan 2022
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Managing for Results - LinkedIn, Jan 2022
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UX DesignOps - LinkedIn, Nov 2021
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Building Your Team - LinkedIn, Oct 2021, Credential ID AVrpztbg00p366EuQ_yfybWtBkLl
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Leadership Toolkit: Facilitating a Workshop - Skillsoft, Oct 2021
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The Secrets to Success at Work - LinkedIn, Oct 2021, Credential ID AcC2ea9Qn4lagvtUPO42iWOFIPgx
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Decision-Making in High-Stress Situations - LinkedIn, Aug 2021, Credential ID AXKqV1KF1mb5x6bQpyLRmZGfLlZw
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Overcoming Perfectionism - LinkedIn, Aug 2021, Credential ID AWtq8XlnLEnAV8wxCxzRCH6aj01R
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Critical Conversations and the 1-Minute Elevator Pitch - Cox Automotive Inc., Jul 2021
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New Manager Foundations - LinkedIn, Jul 2021, Credential ID AfZCoguc8zuV1NcrsI1gXuWNBHiW
AWARDS & HONORS
COX AUTOMOTIVE CAPG TOWN HALL
2023
Winner of the Cox Automotive 2023 CAPG Town Hall in the Learning and Development category
COX AUTOMOTIVE HACKATHON
2023
Issued by Cox Automotive
Best in Show Project Award
USER EXPERIENCE
2021
WARDSAUTO – 10 BEST USER EXPERIENCE WINNER
Part of the User Experience Team of the 2021 Cadillac Escalade – In charge of User Experience of the vehicle Settings application.
USER EXPERIENCE
2020
WARDSAUTO – 10 BEST USER EXPERIENCE WINNER
Part of the User Experience Team of the 2020 Chevy Trailblazer – In charge of the XML implementation of the following apps: Cluster, Settings, Updater, Connection Manager, Devices Projection, Safety, Seat Status, Drive Mode, and My Mode.
USER EXPERIENCE
2019
WARDSAUTO – 10 BEST USER EXPERIENCE WINNER
Part of the User Experience Team of the 2019 Chevrolet Blazer – In charge of Custer Non-Infotainment System, Connection Manager, Device Projection & Seat Status.
USER EXPERIENCE
OCT 2018
WARDSAUTO – 10 BEST USER EXPERIENCE WINNER
Part of the User Experience Team of the 2018 Cadillac CT6 – In charge of Custer Non-Infotainment System, Connection Manager & Device Projection.
GRAPHIC DESIGNER
JUL 20, 2012
INTERNATIONAL COMPETITION HALL 2012 (CUBA)
Competition led by National Propaganda, 1st Mention granted.
GRAPHIC DESIGNER
FEB 28, 2011
FESTIVAL OF THE YOUNG FILMMAKERS FOR THE CUBAN INSTITUTE OF CINEMATOGRAPHIC ART AND INDUSTRY (ICAIC) GENDER POSTER
Awarded 4th place. Poster for the short film “Los Bañistas”. Dir. Carlos Lechuga. Serigraph Printing.
PHOTOGRAPHER
FEB 21, 2010
CONSTRUCTING IDENTITIES, PHOTOGRAPHY EXHIBITION NORWAY - PHOTO LIBRARY OF CUBA
Participation as a photographer in the exhibition. Collaborated with the exhibition the Norwegian Embassy in Cuba, Oslo Photo Kunst Skole, and the Superior Institute of Design in Cuba (ISDI).
